Since the creation of the first polo shirt in 1933, Lacoste has acted in accordance with its original sporting tradition to spread optimism and elegance to the world through a unique and original lifestyle for women, men and children. In both the world of sport and fashion, Lacoste liberates us, creates movement in our lives and liberates our ability to express ourselves. In every collection and in every line, Lacoste’s timeless elegance is immortalized through a blend of creativity and classic lines. Since the beginning, the aura of the crocodile has become more pronounced with each generation that has worn it, becoming a distinctive mark that goes far beyond style. Passed from country to country, from one generation to the next, Lacoste pieces have established an emotional bond that elevates them to iconic status. Universal and timeless, Lacoste elegance has united a large community that respects and recognizes the values and differences of each person. Lacoste considers its male and female employees as its standard bearers and believes that the best way to find fulfillment in an organization is to express oneself boldly. Its mission is simple: to create the conditions for every person to reach their full potential.