BOYNER

Boyner has been a leading brand in Turkey’s retail sector since 1981, standing out with its innovative approach and extensive product range. Setting the industry standard in diversity and accessibility, Boyner operates in 40 cities across Turkey with 110 stores and over 250,000 square meters of sales space. With 12 categories and over 600 brand options, Boyner not only offers products—but also aims to deliver happiness and well-being.

A Pioneer in Innovation and Modern Retail
Embracing a global retailing perspective, Boyner has played a pioneering role in innovation. Following its merger with YKM in 2012, the brand expanded its product offering to include women’s, men’s, and children’s clothing, activewear, shoes, accessories, cosmetics, and home décor. This variety has made Boyner a standout name in Turkey’s retail market.

By combining high quality, reliability, and affordability, Boyner has become a model in the industry, bringing together many local and international brands under one roof and offering customers a wide range of choices.

Key Factors Behind Boyner’s Success in Retail
Omnichannel Retail Experience
Boyner provides service not only through physical stores but also via a dynamic online shopping platform. This omnichannel approach gives customers the freedom to shop anytime and anywhere, creating a seamless retail experience.

Wide Product Variety
From women’s, men’s, and children’s apparel to shoes, accessories, cosmetics, and home décor, Boyner offers a rich selection under one roof. With thousands of products from a multitude of brands, it enhances the overall shopping experience.

Innovative and Sustainable Product Options
Responding to consumer trends, Boyner offers eco-friendly products for environmentally conscious shoppers. This approach helps the brand reach a broader customer base while leading market dynamics with its sustainability vision.

Customer-Centered Promotions and Campaigns
Through year-round campaigns, discounts, and exclusive offers, Boyner increases customer loyalty. Especially during key shopping periods and end-of-season sales, the brand provides high-quality products at competitive prices.

Brand Collaborations and Exclusive Collections
Boyner collaborates with many prominent local and international brands to deliver exclusive collections. These collections appeal to fashion-forward consumers while adding energy to Boyner’s overall marketing strategy.

These strengths have established Boyner as one of the most preferred retail chains in Turkey and continue to reinforce its leadership in the industry.

Visit the Boyner store at Emaar Mall to explore more and take advantage of exclusive offers!